Vanity Fair
My work from Miami Ad School
The Assignment: Take an existing section of VANITYFAIR.com and Concept + Create
a Digital HUB that informs and drives people to the website.
Create a universal place for consumers and people interested in VANITY FAIR
Magazine to go. Build a community and have VANITYFAIR.COM be the ultimate
destination.
The Results: The Vanity Fair's future readers are socially conscious Gen z & Millennials. 75% of Gen Z will boycott a company for its lack of diversity and inclusivity. VF's out dated beauty section needed something more than just a spot of their website. We developed a microsite that would be the hub of the future of beauty.
SHADES OF VANITY
A platform that uses user-generated content mixed with beauty influencer classes, to form a diverse and inclusive community where minorities can find the beauty content they've been searching for
Service
Microsite Development
Art & Creative Director
Graphic & UI Design
Client
Vanity Fair
Year
2021
75% of Gen Z will boycott a company for it's lack of diversity and inclusivity.
Vanity Fair's beauty section was missing diversity and up-to-date content.
Shades of Vanity was developed to create a space for diverse beauty.
"Discover and share beauty tips with people like you" Shades of Vanity brings user-generated content mixed with beauty influencer classes, to form a diverse and inclusive community where minorities can find the beauty content they've been searching for.
Building the Community
The Shades of Vanity page will feature a segment called People of Shades. These are posts linked to articles that feature everyday users of the app.
These posts will give a voice to users about their past struggles to find belonging in the beauty space.
Shades of vanity campaign will be featured on Vanity Fair to increase awareness
