Specialized Custom
Specialized Bike Components water bottles
Marketing Manager
Campaign Manager
Designer - Print & Digital
Social Media Management
Lifestyle Product Photography
Shopify Integration/Website managment
Year
2022 - present
Catalog
This catalog contains a significant amount of information, and my goal was to present it in a way that felt clean, intentional, and easy to digest. I streamlined the layout, refined the hierarchy, and emphasized clarity so the content remains informative without ever feeling overwhelming.
The result is a catalog that’s visually organized, premium, and effortless for the user to navigate.
MoFlo Campaign
I designed and implemented marketing assets across a range of campaigns, including emails, website banners, email signatures, one‑pagers, and social media content.
This campaign required a more visually driven approach because our audience often skimmed marketing materials rather than reading them fully. The goal was to highlight all the key information at a glance—showcasing essential features and need‑to‑know details in a way that was clear, engaging, and immediately understandable.
Re:volve Campaign
For this campaign, I contributed to the development of the wordmark and led the art direction. The goal was to tell the story of a recycled product while giving it a more futuristic, forward‑thinking look. The traditional “green” recycled aesthetic felt outdated and out of alignment with our brand, so I shifted the visual direction toward something cleaner, modern, and more innovative.
I also developed the copy for the campaign video, and while I wasn’t part of the video’s art direction, I created the full suite of marketing assets to ensure the narrative and visuals stayed cohesive across all touchpoints.
