Purist Collective
Purist Collective is a stainless steel line of water bottles and tumblers.
Marketing Manager
Brand Identity
Graphic design - all marketing assets
CSR Project Manager
Art direction
Managing marketing channels
Website management - Layout and content
Social Media Management
Campaign designer and manager
Year
2022 - present
Catalog
I recently reworked this catalog and led the shift in our brand language throughout it. The previous imagery lacked depth and didn’t align with who we are as a brand. I curated new visuals that better represent our material story—drawing from natural and industrial elements—and intentionally avoided commercial lifestyle photos that felt generic or inauthentic.
Because this product is premium and built around a one‑of‑a‑kind technology, it was important that the catalog reflected that same level of quality and intention. The updated direction reinforces the craftsmanship behind the product and presents Purist in a more elevated, true-to-brand way.
Campaigns
Roam (Color Launch Campaign)
This was one of my favorite campaigns to art direct. I developed the storytelling, built the storyboard, wrote the copy, and collaborated closely with a videographer who understood the vision perfectly. I think it resonated so well with the audience because it tapped into a universal truth: everyone needs a moment to slow down, and it’s something we often forget.
My goal was to create a sense of calm for the viewer—something immersive, almost like being wrapped in color. I leaned into a darker look and feel for the environment to evoke coziness and warmth, while allowing the green tones to really stand out against the deeper backdrop. The overall result is intentional, atmospheric, and emotionally grounded, which is exactly what I wanted this campaign to capture.
Pre Launch Content
Launch Content
Social Media
Management of collaborations and content.
Art Direction
Developed the art direction, storytelling, and found the videographers/photographers that aligned with that vision.
CSR Projects
I led two of our CSR projects from concept to execution. I developed the core narrative, collaborated directly with the partner organizations, planned and produced the photoshoots, and designed the full website layout.
Each project was built to feel authentic and mission‑driven, showcasing the impact of the work while ensuring the creative direction stayed true to the brand’s values.
View more of my portfolio