Taco Bell & Anderson .Paak Partnership
My work from Miami Ad School
The Assignment: Two brands chosen at random to create a partnership.
The Result: Taco Bell and Anderson .Paak would team together to create brand awareness for Taco Bell while introducing Anderson's new record label APESHIT INC.
Anderson .Paak will be hosting a competition for Taco Bell customers to submit their own Taco Bell-inspired Freestyles to a their custom track. The winner of the competition will be invited to his new record label, APESHIT INC. to record the song for an upcoming Taco Bell spot.
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Taco Bell packaging would have the QR code on the label of certain food items and it would lead the user to an app where they can unlock beats and mix them to record their own rap.
Service
Partnership Campaign
Graphic & UI Design
Creative Director
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Client
Taco Bell
Year
2021
The Contest
Anderson .Paak will be hosting a competition for Taco Bell customers to submit their own Taco Bell-inspired Freestyles to a their custom track. The winner of the competition will be invited to his new record label, APESHIT INC. to record the song for an upcoming Taco Bell spot.
The winner will also have their music featured in Taco Bell locations, as well as their lyrics printed on hot sauce packets with QR codes that link to the music video
Sweatshirt ’s sound wave will also link to video
