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Branding
I recently reworked this catalog and led the shift in our brand language throughout it. The previous imagery lacked depth and didn’t align with who we are as a brand. I curated new visuals that better represent our material story—drawing from natural and industrial elements—and intentionally avoided commercial lifestyle photos that felt generic or inauthentic.
Because this product is premium and built around a one‑of‑a‑kind technology, it was important that the catalog reflected that same level of quality and intention. The updated direction reinforces the craftsmanship behind the product and presents Purist in a more elevated, true-to-brand way.
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